Marshall McLuhan – The Gutenberg Galaxy

By Kocmoc HQ on 10/09/2018 — 1 min read

The new electronic interdependence recreates the world in the image of a global village. Remember, this was written before anyone had any idea of the world wide web.

McLuhan’s The Gutenberg Galaxy: the making of typographic man (1962) was a history of print, and its effect on society.

In the book, McLuhan showed how alphabetic writing, the printing press and later media, affect thought, which in turn affects social organization:

“If a new technology extends one or more of our senses outside us into the social world, then new ratios among all of our senses will occur in that particular culture. It is comparable to what happens when a new note is added to a melody. And when the sense ratios alter in any culture then what had appeared lucid before may suddenly become opaque, and what had been vague or opaque will become translucent”.